Whitepages Pro Insight is the only global identity review solution that provides six ways to search, robust analytics and admin tools, direct workflow integrations, and a clear and focused user experience. Pro Insight enables organizations to assess identity risk, approve good transactions, and investigate fraud on a global scale.
Pro Insight’s flagship search Identity Review provides a quick comprehensive view of the identity behind a transaction by cross-checking the 5 core digital and traditional data attributes of name, email, phone, billing address, shipping address, and IP. Identity Review is the best starting point to assess the risk of the identity behind a transaction and is powered by over 70 data elements from our award-winning Identity Check API and real-time machine learning insights from our Identity Network.
Identity Review returns a Confidence Score, the key signals impacting the score, alerts and match statuses between the 5 core data attributes, and in-depth details for each of these attributes.
At the top of the results panel is the Confidence Score which is meant to give you a quick first view of the risk associated with the identity and transaction. The Confidence Score provides directional guidance for manual review by taking into consideration all attributes and their relation to one another to produce a score ranging from 0 to 500 with a higher Confidence Score indicating a riskier transaction.
On each side of the score, you can find positive and negative signals which provide insights into what’s driving the score. These dynamic signals take all transaction inputs into account, are weighted by impact, and listed in order of importance with the strongest signals listed first. The positive signals are listed on the left in green while the negative are listed on the right in red.
Below the Confidence Score and signals sits the result columns that provide the ability to deep dive into the individual inputs and links between them: phone, address (primary and secondary), email, and IP. Blue data match icons indicate a data match and orange alert icons indicate a mismatch or invalid input. Additionally, the email, phone, and address columns provide hyperlinks to view additional in-depth details, such as related people, additional phone numbers, and more. For example, when you click “view address details,” you can see address history, associated people, and more.
Distance Calculation Map
Below the results panel is the distance calculation map, an interactive map tool where you can explore distances between different data attributes. Once you click the location you would like as a starting point, you will see distances under the other locations that indicate how far they are from your starting point. You can click different locations to toggle between distance views.