There are three primary reasons why the Whitepages Pro data is the best in the market.
- We have a rigorous data sourcing process that involves significant due diligence on where our partners source their data, their viability as a long-term partner for Whitepages, and of course, the accuracy/coverage of the data. We go into our process in more depth in this blog post.
- We invest a significant amount of money and human resources into data science and engineering. By far, our largest engineering team is our Data Services team that is responsible for onboarding new data sources, developing entity resolution algorithms and building the technology that powers our Identity Graph. With multiple PhDs and high level data architects, we have a high powered team that works tirelessly every day to improve our Identity Graph and provide our customers with the best data.
- Lastly, we have a very strong product management team that is obsessed with solving customers’ problems leveraging the Identity Graph, sophisticated data science, and machine learning to build world-class identity verification products. This team frequently meets with our customers to clearly understand their challenges with identity verification, fraud prevention, risk modeling, etc. This constant feedback directly influences what data we’re sourcing, how to best ingest it, and what insights we deliver for our customers.